Importance of Executive Branding Photography
You don't need to be a speaker, author or celebrity to invest in your personal brand, in fact some of the most powerful personal brands are senior executives in global companies.
In a 2018 Forbes article, Raoul Davis (Partner at Ascendant Group), writes: "Building a CEO brand can help drive top-line revenue, develop a more portable brand to use in launching new divisions (or a new company) and build a legacy."
This is why I'm so excited to re-launch my signature Executive Brand photoshoot events in Brisbane and Melbourne.
Photographs play a crucial role in developing an executive brand for several reasons:
Visual representation: A high-quality photograph can create a strong visual representation of an executive, helping to convey their personality, style, and professional demeanor.
Personal connection: A well-taken photograph can help executives establish a personal connection with their audience. By presenting themselves in a professional and approachable manner, executives can increase their credibility and build trust with stakeholders.
Storytelling: A photograph can tell a story and convey key messages about an executive's experiences, accomplishments, and values. This can help to reinforce their personal brand and position them as a thought leader in their field.
Consistency: Using consistent photographs across all communication channels, such as business cards, LinkedIn profiles, and websites, can help to establish a clear and recognisable executive brand.
First impressions: A professional online image can make a strong first impression and leave a lasting impact on an executive's audience. In today's digital age, a strong executive brand image is more important than ever, and a high-quality photograph can help to set executives apart from their peers.
In conclusion, photographs are a key element in developing an executive brand, as they provide a visual representation of the executive, help to establish a personal connection, support storytelling, provide consistency, and make a strong first impression.
We’re excited to work with visionary leaders creating positive change and look forward to telling your story in photos.
To book an Executive Brand photoshoot experience with Rebecca click the Contact button or email studio directly info@rebeccataylor.com.au.
