Why Leaders need a Strong Personal Brand
Developing a strong personal brand is crucial if you’re a legacy led leader who wants to create positive, global impact.
Ashleigh Morris (featured) is CEO of Coreo - an advisory company helping organisations and government to shift to a circular economy. This paragraph in a Coreo article, expresses the importance of creating a circular economy and blows me away.
"If Earth's entire history was squeezed into one year, humans have existed for 37mins and used up a third of Earth's natural resources in the last 0.2 seconds"
Ashleigh and co-founder Jaine Morris have created a clear path to make the world a better place and they know the power of personal brand to help spread the message far and wide.
There are a number of reasons why visionary leaders like yourself need a powerful personal brand. Here’s a few to consider:
Visibility and recognition: A strong personal brand helps you to stand out from the crowd and gain visibility, which is essential for building a following and attracting support.
Clarity of purpose: A personal brand helps you to articulate your values, beliefs, and mission, making it easier for others to understand what you stand for. This clarity of purpose can inspire and motivate followers to work together towards a shared goal.
Increased influence: A personal brand can increase your influence and help to effectively communicate your ideas, opinions, and recommendations. A leader with a strong personal brand is more likely to be listened to and taken seriously by others.
Reputation management: A strong personal brand helps you to manage your reputation and maintain your credibility, especially in the face of challenges and adversity. It will help you to establish trust and confidence with your audience and key stakeholders.
To grow your personal brand and fast track your leadership impact, you also need a strong portfolio of photographs that will allow you to stand out in your industry and get your message out there in a big way.
We’re excited to work with visionary leaders creating positive change and look forward to hearing your story.
To book a VIP Brand Impact photography experience with Rebecca click the Contact button or email studio directly info@rebeccataylor.com.au.
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Who is Rebecca?
Rebecca is a brand strategist, authentic visibility activator and leader in personal branding photography.
Through her company Rebecca Taylor Photography, she helps inspirational leaders and organisations
to craft an epic online brand that oozes confidence, style and impact.
Her corporate clients include Ericsson, Flight Centre, Australia Post
and her work has been published in the CEO Magazine, Forbes, The Age, Sydney Morning Herald,
The Financial Review, The Guardian and in hundreds of influential online platforms
including Thrive Global, TedX and ABC Radio National.
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www.rebeccataylor.com.au
